Beauty Experience Promotion Center (Beauty Play) is an open beauty experience space for domestic small and medium-sized cosmetics companies supported by the Ministry of Health and Welfare and operated by the Korea Cosmetic Industry Research Institute.
Is located in Myeongdong, the tourism hub of Seoul, across from Chapel Familia.
It is excellent for domestic small and medium-sized cosmetics brand products.
It has an exhibition place and a permanent experience space.
Cosmetic experience space
A space where you can directly experience and enjoy the products of excellent domestic small and medium-sized enterprises.
One day class
Idol glitter makeup, bubble bar making, lip balm making, etc.
Beauty class
Operates various classes to directly learn K-beauty trends and makeup.
Other training courses
Live show host training course, entrepreneurship course, etc.
Beauty seminar
Seminars on various topics such as choosing the most suitable cosmetics for my skin, and domestic small and medium-sized enterprises (SMEs) presentations.
Makeup show
Time to learn tips that can be used to create various makeup looks and how to apply the makeup.
Copyright goes to Beauty Play
Program composition
1. K-Makeup (within 20 participants) - 3 hours
Makeup service and other experience
2. K-styling (within 20 people) - 3 hours
Hairstyling Service and other Experiences
3. Making experience (less than 20 people) - 3 hours
Making lip balm and bath bomb candles and other Experiences
Experience program
Operating various programs to experience K-beauty trends
Beauty experience
-Expert Makeover
- Disposable tattoo device experience
- Personal color self-diagnosis device
- Skin diagnosis
Reservation here: https://beautyplay.kr/beautyexperience
Group program
Time to experience and learn K-beauty through one program
• If you wish to apply for a group program, make individual inquiries through the Beauty Play website or at the phone number (070-4070-9675).
Operating a group program for foreigners at Beauty Play, where you can understand, learn, and experience K-beauty culture and makeup, etc.
How to apply:
Call: 070-4070-9675
Or register on the website: https://beautyplay.kr/ONEDAY-CLASS
It is a free space for domestic beauty-related video production, events, and classes. (Pop-up events are conducted through exhibition applications, so please proceed with the exhibition applications below.
Venue rental: Beauty Play Live Studio/Beauty Lounge/One Day Class Zone Rental
Rental here: https://beautyplay.kr/Space-Reservation
K-Beauty Experience Promotion Hall
Operation Guide
ㆍOperating hours: AM 10:00-PM 20:00 (Closed every Monday)
ㆍInquiries: 070-4070-9675
・Website: www.beautyplay.kr
・Instagram: @beautyplay.official
・Address:
서울특별시 중구 명동길 73 3F
3F, 73 Myeongdong-gil, Jung-gu, Seoul
Way to come
・Bus: [Main line] 140, 470,472,741, N37
・Subway: [Line 2 Euljiro 1-ga Station Exit 5] [Euljiro 3-ga Station Exit 12] 5 minutes on foot
[Line 4 Myeongdong Station Exit 8] 10 minutes on foot
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